Exis MENA and Google Partnership to Support Startups in MENA

Exits MENA, a leading fintech company, has announced its partnership with Google to launch the "NAQLA" program, designed to enhance investment readiness for startups in the Middle East and North Africa (MENA) region. This collaboration aims to support entrepreneurs and startups in the region by equipping them with the necessary skills to attract investments and expand globally.

The NAQLA program focuses on providing entrepreneurs with essential skills to make their businesses more appealing to investors, with a special emphasis on the importance of digital presence for branding. Enhancing a startup’s online presence can significantly boost its financial valuation, increasing its chances of securing larger investments.

The program offers a comprehensive online training course in Arabic, consisting of nine core modules covering topics such as building brand value and improving digital presence. Additionally, the program offers eligible startups the opportunity to participate in advisory workshops focused on strengthening their digital strategies.

Exits MENA is collaborating with EYouth, a company specializing in educational technology, which will help distribute the program across its extensive network in the region. The founders of Exits MENA emphasized that the program aims to bridge the gap in capacity building for startups and small to medium-sized businesses. They also highlighted the importance of investment readiness in the face of the rapid growth of the venture capital market, which reached $1.1 billion in the first quarter of 2023.