Hala and MwaslaTech Join Forces to Transform Egypt’s Taxi Industry

Hala, Dubai's premier e-hailing taxi service, is set to enter the Egyptian market in collaboration with MisrTech SAE, a leader in smart transport solutions. The partnership was cemented with the signing of a Memorandum of Understanding (MoU) at Hala's Dubai headquarters.

The signing ceremony saw the presence of senior executives from both companies, including Hala's CEO Khaled Nuseibeh and MwaslaTech's CEO Yasser Sedky.

Under this agreement, Hala will explore opportunities in Egypt's New Administrative Capital (NAC) and other cities, introducing advanced technologies to enhance the travel experience. "This is a proud moment for Hala as we expand beyond the UAE for the first time," said Nuseibeh. "Partnering with MwaslaTech, we aim to bring our reliable transportation solutions to Egypt, delivering the same high standards of service and innovation."

Since its launch in 2019, Hala has revolutionized transportation in Dubai and Ras Al Khaimah, focusing on reliability and customer experience. In Q1 2024, Hala saw a 20% increase in new users compared to the same period last year. The company has trained over 2,577 Captains since January 2024, ensuring top-notch service and technical support.

Yasser Sedky of MwaslaTech added, "Partnering with Hala is a significant milestone. Our combined expertise will transform Egypt's transport sector, setting new standards in mobility."

Hala's expansion into Egypt aims to replicate and build upon its UAE success, working closely with government and private stakeholders to meet Cairo commuters' unique transportation needs.